Buy 2 for 5 % off, Buy 3 for 10 % off, Buy 4+ for 15 % off. Free US shipping & return for orders of $30+. We ship overseas.

A brief History of Women’s Lingerie

Many women today wouldn’t be able to recognize early prototypes of lingerie. Before the 20th century, women mostly wore highly restrictive metal contraptions that although had been built to shape a more feminine form, paid little attention to being stylish.

Underwear or panties, which throughout history have been called pantaloons, bloomers, knickers, and drawers was first worn by Catherine de Midici during the French Revolution because she wanted to properly ride a horse. The 70’s brought along the Sexual Revolution and underwear became smaller and skimpier.

The history of lingerie goes hand in hand with fashion history and the change in ideal body types. Corsets were the defining undergarment from the 14th to the late 19th century to restrain and enhance the look of women’s breasts.

Women have made many strides in the past century, so has the business of lingerie. It can be said that historical and political change influenced the need for certain garments to evolve to allow for less restrictive movements. In 1920, women gained the right to vote. In this same decade, World War I ended, and women’s skirts became shorter and the bob was the hairstyle of the moment. The ideal body type of the Jazz Era was a boyish figure: flat chests and straight hips. This meant that corsets made way for the chemise, the first pastel underwear came on the market, and lingerie makers had to address the issue of falling stockings, as the shimmy was the popular dance during this time. Originally, stockings had held up by attachment to a woman’s corset with suspenders. Lingerie manufacturers were persuaded to abandon their old contraptions that kept the flesh covered as much as possible. However, mass produced undergarments did not occur until 1930.

In 1940, the DuPont Company introduced the first nylon stockings in New York department stores. During World War II, nylon production went toward the war effort as parachutes and tents, so many women painted seam lines on the back of their legs to give the appearance of stockings.

In 1959 pantyhose were invented by Allen Grant Sr.  Women began to shorten their hemlines and visible stockings with garters that would have been tacky. Today’s society has moved from hiding and covering underneath as much as possible to fashionable lingerie meant to show off. There is also a wide variety of lingerie available for everyone’s taste, from conservative bra and underwear sets to fetish wear, which has made a more modern version of the corset popular in some circles. People now have the freedom to wear what they want.

women's lingerie | FinallyBra

Since 2011 FinallyBra has been making high quality bras for every occasion. We are a group of women who know the female form well, and our bras address the support and lift issues while staying on top of the latest trends. Available are flesh toned and simple bras for the office to more feminine and flirty designs. Our bras are made with special materials that promote circulation, metabolism and correct posture and back support problems.

Leave a comment

Please note, comments must be approved before they are published